Ashmei Ambassadors Assemble

Last year I applied to become an Ashmei ambassador. I was lucky enough to get on the shortlist, however the day clashed with the Adidas #getready professional footballer experience and I was gutted that I had to give up my place.

I have been keeping a close eye on what Ashmei have been up to over the last year or so via facebook and Twitter and was delighted when I found out they were after more brand ambassadors. I applied again and luckily managed to get on the shortlist. This for me was the prize. I love talking about running and meeting new people that are enthusiastic and passionate about the sports they take part in. Therefore the event on Saturday was great fun. I was a little bit apprehensive because I didn’t know if I would really fit in amongst all the other runners and cyclists. This is because I am relatively new to running and therefore haven’t ran super quick times or really long distances. I soon found out none of that matters. The only thing that really matters is you enjoy your sport and get as much out of it as you want (for me this means pushing myself to run faster and/or further than I’ve ran before).



The event began with a talk from Stuart Brooke, the owner of Ashmei. He gave us an insight into the brand and materials that are used to make their clothing “The worlds finest running clothing in the world”. It was really interesting to hear how much time and effort goes into designing and producing the products we use everyday when we are out there trying to perform at our maximum. Ashmei bucks the sportswear trend by opting for the quality is everything approach. This is quite refreshing to see when there are obviously a lot of brands opting for less quality more volume. I spoke with Simon Freeman of Freestak briefly and he made the point that we all have favourite pieces of kit/clothing for running and cycling. Ashmei produce that peice of clothing. The peice of clothing that will last a long time (without being washed too!). Their clothing really is a game changer, when you take part in your sport you want to reach your full potential. This is only going to happen when you are in comfortable kit designed to allow you to push your limits. It was great to hear about the current Ashmei ambassadors and how they are challenging themselves and the clothing. 



Luckily for us #ashmeiambassadors we were all given a pair of socks to try out on the run or cycle. We all put them on with the same response of “Ooh these are comfy!” They are super comfortable. Because they are made of merino wool and carbon they are fast wicking and drying, thermo regulating and don’t stink! (I literally just smelt them after going out for a 5 mile run this morning). These socks are now my favourites and will be used more often than the rest of my cheaper polyester collection. 



The run on Saturday was a 5ish mile trail run. It was nice to escape the hustle and bustle of the city for a while and the views were awesome. We also did a spot of cheering as a local trail race overlapped our route. I will definitely be looking into trail races in the near future and will venture out of London more often. 

I left the event well and truly inspired by both the people I met and caught up with, and the run. I spent the rest of Saturday relaxing ahead of the North London Half on Sunday. Due to how well the last few weeks of running have gone I was aiming for a PB and sub 1:20. I maybe should have taken into account how “undulating” the course was but I still managed to stick to a good pace and finish in 1:19:27. I’m really happy with that time and am looking forward to Reading Half next Sunday and Brighton Marathon. 

Overall a good weekend, if you haven’t seen #ashmeiambassadors on Twitter go and follow the people on there because they all have great things planned and have achieved so much. Also check out this awesome video filmed by James MacKeddie @jimmymacke 

http://youtu.be/f5kIGZzcdyI

Hope you all had a good weekend and the running is going well.

Steve

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